Underdog and Plaee announced a technology partnership that gives operators on Plaee’s white-label stack access to event contracts on Underdog’s CFTC-regulated exchange. The companies said operators can launch in weeks.

London’s trading industry is coming home!

Underdog Exchange will be available inside Plaee’s Prediction Trader interface and PlaeeOS backend. Plaee supplies a white-label trading experience, exchange connectivity and back-office tools for funding flows, trader retention and monetisation. Operators can add event contracts to an existing platform or set up a new prediction market brand.

“We created Plaee to help operators quickly launch prediction markets while avoiding the long product and regulatory build-out,” said Leon Okun, co-founder and CEO of Plaee.

What Underdog Provides

Underdog’s prediction markets business runs on two CFTC-registered entities. Aristotle Exchange DCM/DCO, Inc., trading as Underdog Exchange (UDX), is a Designated Contract Market and Derivatives Clearing Organization. UDM, LLC, trading as Underdog Predict, is a Futures Commission Merchant. The contracts cover sports, culture, finance and other outcomes. Plaee said its operator clients do not need to register separately as a DCM, DCO or FCM to offer access through the partnership.

The arrangement is aimed at Underdog’s business-to-business arm. Nick Lundgren, Chief Legal Officer at Underdog, said the partnership “aims to accelerate our B2B business, by increasing the speed and ease with which operators can launch their own prediction markets.”

The Hype Around Prediction Markets Is Growing

Underdog began offering prediction markets in its app in September 2025 through a technology partnership with Crypto.com. It acquired Aristotle Exchange, a CFTC-registered DCM and DCO, in March 2026. It then launched its in-house exchange within the Underdog app in July.

Read more: IG Group Might Pay Over $2 Billion for Its Prediction Markets Deal, and It’s Only a “Funnel”

On the Plaee side, Finance Magnates reported in June that BitMart US was using Plaee’s technology stack, including the Prediction Trader interface, to launch prediction markets. Finance Magnates also reported that Plaee’s infrastructure was being applied to prediction-market tournaments in prop trading, with Tradeify drawing 30,000 participants.

Plaee is one of several white-label vendors serving the segment. Leverate opened its own white-label prediction markets platform in February. Finance Magnates reported in April that global volume across major prediction market platforms reached roughly $44 billion in 2025.

This article was written by Arnab Shome at www.financemagnates.com.FinTechRead More

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