German football club RB Leipzig has signed a two-season partnership with online trading and investment company IC, naming the firm as the sleeve partner of the men’s first team.

The deal expands IC’s sports sponsorship portfolio. This year, the company partnered with Mexican footballer Guillermo Ochoa after signing sponsorship agreements with the Haas Formula 1 team and Australian tennis player Alexei Popyrin as part of its international brand strategy.

The move also marks IC’s return to German football. In 2021, when operating under the IC Markets brand, the broker signed sponsorship agreements with six Bundesliga clubs, including Bayer Leverkusen, FC Augsburg and VfL Bochum.

IC Becomes RB Leipzig Sleeve Partner

Under the deal, IC becomes an Exclusive Partner and RB Leipzig’s Official Online Trading Partner with global category exclusivity.

The IC logo will appear on the left sleeve of the men’s first-team shirts in Bundesliga, DFB-Pokal and UEFA Champions League matches. The partnership also includes stadium branding through CamCarpets and LED advertising boards, as well as player activations and digital marketing campaigns.

IC provides access to cash equities and contracts for difference across multiple asset classes. The companies said the initial two-season partnership is intended to be the first step in a broader strategic relationship.

Kleanthis Rousakis, Executive Director of IC Markets (EU) Ltd, said the company was “delighted to become part of the RB Leipzig family.” He said IC aims to provide clients with a “transparent, technology-driven and high-performance environment” to access international financial markets while making financial knowledge more accessible and encouraging responsible investing.

IC Eyes German Growth Through Football

According to the announcement, one of the main objectives is to increase awareness of the IC brand in Germany and international markets.

The companies also plan educational content and digital initiatives focused on financial markets, economic topics and responsible investing. Planned activities include interactive campaigns, fan activations and exclusive content designed to strengthen engagement between RB Leipzig, IC and supporters.

This article was written by Tareq Sikder at www.financemagnates.com.Retail FXRead More

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