CMC Markets has signed a multi-year agreement to become the main club partner of Everton Football Club.

Under the agreement announced today (Wednesday), CMC will become Everton’s front-of-shirt sponsor for the senior men’s, women’s and under-21 teams. The company’s branding will also appear at Hill Dickinson Stadium, Goodison Park and Finch Farm, as well as across the club’s matchday and digital platforms.

CMC Markets Backs Financial Literacy with Everton

The partnership forms part of CMC’s strategy to increase awareness of its financial services business beyond its traditional trading operations. The company said it is targeting long-term investors, active traders and institutional clients across its investing, trading and wealth businesses.

The companies also plan to work together on financial literacy initiatives in the Liverpool City Region. CMC said it will collaborate with Everton in the Community and The People’s Learning Trust to provide educational resources and practical learning opportunities.

Commenting on the agreement, Lord Peter Cruddas, Founder and Chief Executive Officer of CMC Markets, said football and financial markets both encourage long-term commitment. He added that the company is “proud to partner with a club that shares our core values, identity and passion.”

CMC Links Partnership to Everton’s New Stadium

CMC linked the partnership to Everton’s move to Hill Dickinson Stadium, describing it as part of the club’s long-term development. The company said the sponsorship will be promoted through its “For the Passion” marketing platform.

Andrew Middleton, Everton’s President of Business Operations, described the agreement as “an important agreement for the Club.” He said partnerships of this scale help Everton “strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.”

CMC Posts Annual Profit Increase

The sponsorship follows a period of expansion for CMC Markets. Last month, the company reported a 20% increase in annual pre-tax profit and said it was continuing to diversify its business through institutional services, investing products and technology partnerships.

This article was written by Tareq Sikder at www.financemagnates.com.Retail FXRead More

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