Acuity Trading has signed Bullwaves Prime as a client, the latest proprietary trading firm to fold third-party market intelligence into its platform.
The London-based vendor said Bullwaves Prime, the prop trading arm of the Bullwaves group, will integrate the full Acuity Intelligence suite across its trading environment.
Prop Firms Become a Target Market for Analytics Vendors
The agreement points to a wider shift. Analytics and research providers that once sold mainly to retail brokers are increasingly pitching proprietary trading firms, where evaluation-based funding models have drawn large numbers of active traders.
Bullwaves Prime, which describes itself as a regulated prop trading environment offering market access and trader evaluation programs, said the tools would give its community more context for decisions.
“They need structure, context and tools that help them understand what is happening,” Paolo Vullo, Head of Operations at Bullwaves Group, said in the announcement.
For Acuity, the deal extends a client base that already spans retail brokers integrating its AI-driven signal platform. The company says its software reaches users through web platforms, MT4, MT5, cTrader, APIs and messaging channels.
The company described the rollout as covering its market, event and trade intelligence products, delivered as white-labeled, multi-language tools that sit inside a platform’s own interface.
Acuity sells the suite to brokers and trading venues that want to keep users engaged with research and signals rather than building those tools in house.
Acuity Pushes Deeper Into AI After MarketReader Deal
The Bullwaves Prime partnership lands during a run of product activity at Acuity Trading. The firm recently added a pattern-recognition module to its AnalysisIQ service, automatically flagging chart formations and turning them into written analysis across web, MT4, MT5, cTrader and proprietary setups.
That launch put Acuity into a category long held by Autochartist, the pattern-detection provider that has supplied brokers for two decades.
FinanceMagnates.com reported that the move saw Acuity catch up to Autochartist as chart-pattern detection became table stakes for platforms. Trading Central, another research vendor, competes for the same broker budgets with its own technical and analytics feeds.
The deal also follows Acuity’s equity investment in MarketReader, a US startup that explains the drivers behind real-time market moves.
Andrew Lane, Acuity’s chief executive, took the top job at MarketReader two weeks after the equity deal closed.
Signals Sold as Engagement, Sold With Caveats
Acuity frames the suite as a way to keep traders informed and active inside a platform, blending AI-supported data processing with analyst-led research.
Lane said the industry is moving “towards connected intelligence that supports more informed decision-making.”
Such positioning has drawn regulatory attention, with watchdogs scrutinizing how automated signals and trade ideas are presented to retail clients.
Earlier Acuity integrations have surfaced the same tension, as when Traders’ Hub adopted its AI tools while signals faced regulatory lag.
The Bullwaves Prime release carried heavy disclaimers, noting the B2B nature of the deal and stating that any market intelligence, analytics or AI-generated content is for information only and not investment advice.
Acuity, an Acuity Analytics company that combines the former PIA First and Signal Centre businesses, has built tools for brokers and platforms since 2013.
This article was written by Damian Chmiel at www.financemagnates.com.Retail FXRead More
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