Look at the actual numbers. BlackRock oversees $14 trillion in assets. They didn’t launch this new campaign for IBIT because they believe in the revolution. They did it because they want the fees on that massive capital pile.

The slogan says “There’s more to the market than stocks and bonds.” That is the key data point. They are explicitly stripping the rebellion out of Bitcoin and turning it into a boring, standard menu item for financial advisors. This isn’t about “moon” or hype. It is about normalization. They are telling the world that $BTC is just another asset class to balance a portfolio, exactly like a corporate bond or a tech stock.

Are you okay with institutions fully owning the narrative if it means the price goes up?

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