Crypto exchanges pulled 221M+ visits in Jan 2026 CEXs still dominate traffic. CEXs hold 92.4% traffic share, but DEXs are growing faster MoM. Binance leads with 48.15M visits, nearly 2× Coinbase. DEX traffic hit 16.7M visits despite a market downturn. PumpFun (+13.5%) & HyperLiquid (+11.6%) led DEX growth. 15 of 27 exchanges saw traffic declines in January. HTX posted the steepest drop at -38.6% MoM. Solana-based DEXs dominate Jupiter tops at 5.72M visits. The US remains the largest traffic source across exchanges. DEX momentum is rising even as overall crypto traffic cools.

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