Zoe Gralinska-Sakai has joined XTB online investing as Head of Regional Marketing for the UK, France and Italy, according to an update on her LinkedIn profile. She is based in Warsaw, where the Polish-founded brokerage is growing its international footprint.

In her new role, Gralinska-Sakai will focus on driving growth in the three Western European markets, building local relevance and supporting XTB’s mission of making investing more accessible and enabling financial freedom for retail clients.

Joining XTB amid Expanding European Footprint

She joins the company amid an ongoing expansion push, with XTB serving more than 2 million users globally through its multi-asset investment app.

“Turning the page! Excited to share I’ve joined XTB online investing as Head of Regional Marketing for the UK, France and Italy,” she mentioned. “Focused on growth, strengthening local relevance, and delivering a mission of enabling financial freedom by making investing more accessible.”

Gralinska-Sakai moves to XTB after more than three years at Revolut, where she held several senior marketing roles in Poland and remotely. Most recently, she served as Global Brand Marketing Manager, following a previous position as Creative Marketing Manager focused on regional growth in Central and Eastern Europe.

Related: XTB Shares Surge 12% on Margin Trading and 24/5 Markets

Before Revolut, she worked in agency and content marketing roles, including as a Content + Publishing Specialist in the technology practice at Hill+Knowlton Strategies and as a Project Manager at Mediaplanet in Warsaw, where she helped plan and execute educational content campaigns in health and lifestyle.

Ad Spend Soars and Margins Tighten

The latest appointment comes as XTB rapidly scales its marketing activity, with 2025 spending on promotion and branding surging by PLN 240.2 million year‑on‑year to PLN 585 million. It comes as the group roll out broad multi‑market campaigns and sponsorships, including its largest‑ever global branding push in the second half.

The push delivered a sharp expansion in the client base, with total clients jumping to 2,164,867 in 2025 from 1,361,564 a year earlier, supported by 864,286 new client additions, a 73% increase versus 2024.

However, the marketing‑led expansion has weighed on profitability, contributing to a 24% drop in net profit to PLN 643.8 million and a 15% decline in EBIT to PLN 834.3 million in 2025, even as total operating income rose 15% to PLN 2,146.8 million.

This article was written by Jared Kirui at www.financemagnates.com.ExecutivesRead More

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