Fake ads on Facebook and Instagram about stock clearance deals use a sense of urgency to draw people in

After 40 years, an elderly couple have decided to retire and close their business. Or a clothes retailer says that it is with sadness he has decided to shut up shop and needs to get rid of his remaining stock.

But the “sadness” of a business closing also brings an opportunity to bag a bargain – perhaps a cut-price leather jacket, or 50% off the last merino wool sweaters in the warehouse.

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