Monday 4 August, 2025 UK’s Top Wellness Search Trends Revealed in The Bigvits Wellbeing Report 2025
As wet and windy weather disrupts the UK’s summer, new data reveals that Brits are turning away from beach-body diets and toward long-term health habits – like better sleep, calmer digestion, and stress relief.
The inaugural Bigvits Wellbeing Report 2025 analyses millions of Google searches across the UK and highlights a surge in practical, foundational health interests – from blackout blinds and probiotics to collagen and creatine.
Key findings:
Cardiff is the UK’s most tired city, with 12.8% of its population searching for sleep help — followed by Belfast (6.6%), Glasgow (5.7%), Bristol (5.6%), and Leeds (4.9%).
Sleep support is surging, with a 900% year-on-year increase in searches for “can’t sleep too hot” and “why does hot weather make me tired.”
Yorkshire leads on muscle health, with creatine and recovery supplements spiking by 900%.
Wales and the West Midlands are gut health hotspots, driven by interest in digestive enzymes, probiotics and microbiome health.
Scotland and London are focused on skin and hormonal health, with collagen and CoQ10 searches soaring.
“This summer, not all Brits are chasing six-packs or quick-fix diets,” says Neha Deol, Nutritional Therapist at Bigvits. “Instead, they’re optimising how they sleep, digest, and manage stress – it’s a much more grounded shift in health culture.”
Download the full report here https://report.bigvits.co.uk
Top 5 UK Wellness Trends in 2025
Sleep solutions — Scotland, NI, North East
Creatine and muscle health — Yorkshire, South West, North West
Gut health — Wales, London, West Midlands
Fertility and hormone support — Wales, West Midlands, Scotland
Collagen and inner beauty — South East, Scotland, Wales
Regional Highlights:
Northern Ireland saw +900% rise in blackout blind and gut health searches
Scotland led melatonin and sleep support terms
South West and West Midlands showed the highest jump in electrolyte and digestive support interest
About the Bigvits Wellbeing Report 2025:
This nationwide report from Bigvits.co.uk tracks hundreds of thousands of real UK search queries over 12 months, revealing regional and national wellness trends shaping supplement demand and consumer health priorities in 2025.
About Bigvits:
Bigvits.co.uk helps over 400,000 UK customers live healthier, more informed lives with expert-backed vitamins and wellness products. The family-run retailer is based in Yorkshire and specialises in high-quality supplements from the world’s leading brands — made simple, accessible, and hype-free.
www.bigvits.co.ukDownload the full report: https://report.bigvits.co.uk
Press contact: Rachel Clark, Only the Kind PR
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