Shoppers picking up supermarkets’ own-label ranges as grocery price inflation jumps to 5.2% in July

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Consumers are expected to switch to cooking simpler meals at home to save money, as rising food prices threaten to add nearly £300 a year to household grocery bills, according to research.

Shoppers are increasingly picking up supermarket own-label products to help manage their budgets, according to the research company Worldpanel, as grocery inflation stepped up from the 4.7% reported in June to 5.2% in July, the highest level since January 2024.

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