Research suggests younger drinkers socialise for longer and embrace bolder, boozier options as drinks companies pivot to catch up

You can tell a lot about a generation from the contents of their cool box: nowadays the barbecue ice bucket is likely to be filled with hard seltzers, non-alcoholic beers and fluorescent BuzzBallz – a particular favourite among gen Z.

Two decades ago, it was WKD, Bacardi Breezers and the odd Smirnoff Ice bobbing in a puddle of melted ice. And while nostalgia may have brought back some alcopops, the new wave of ready-to-drink (RTD) options look and taste noticeably different.

Continue reading…Alcohol, Society, UK newsRead More

You might also be interested in reading South Africa Approves 63 Crypto Asset Service Provider License Applications.