DecentWorld’s Pursuit to Redefine Advertising in the Metaverse

As the world is continuing its technological advancements, many brands have decided to shift their focus from physical stores and invest their resources into the development of their presence in the virtual world. 

DecentWorld, a Swiss-owned metaverse, has recognized this as an opportunity by placing metaverse Billboards around the recently launched 3D Downtown Dubai and enabling businesses to showcase their logos and videos on the city’s most famous buildings. 

Making Interactivity and Familiarity Essential

As Covid-19 has posed an array of great challenges, it has also fueled the thriving development of e-commerce all around the world. In a relatively short time, many businesses were forced to rethink and restructure their business strategies so that they could secure their placement on the market and survive the challenges posed by unpredictable circumstances. 

The metaverse as a concept is relatively new, and projects that are interested in incorporating e-commerce into the metaverse need to put efforts into making the platform as user and business friendly as possible. 

DecentWorld has taken this into account by creating a familiar virtual 1-to-1 copy of the whole globe and focusing on interpreting how buildings and streets look in real life.

“Metaverse marketing is one of the most advantageous ways in which brands could engage their new and existing customers. We seek to enable businesses to be at the forefront of most modern brands and have their first metaverse ad up and running on one of our virtual Billboards located in the 3D Downtown Dubai area,” shares Audrius, one of the product owners. 

DecentWorld’s team of 3D artists, developers, and architects wanted to preserve the real in the virtual in every little aspect. From electric scooters on site to the avatar’s walking speed simulating the real world, every detail was well thought through and worked on to make the metaverse artsy, yet recognisable.

Inclusive at Its Core

One other key aspect that needs to be in place in order to facilitate virtual shopping is the hardware. As the metaverse is still a relatively new concept, technological developments are still catching up in order to bring users the highest quality. 

DecentWorld’s team, conscious of the fact that not all potential users have VR headsets at their disposal, has decided to create a desktop version of the metaverse, which can be accessed from anyone’s computer and from any place in the world.

“We wanted to give everyone the possibility to experience Downtown Dubai. Soon we are also planning to implement the option to access the virtual world with a VR headset, which will enrich one’s experiences even further,” the team shares. 

This will allow our users to inspect different products more clearly and closely compared to the internet shop with 2D images and still photos,” the DecentWorld team elaborates further.

The innovative metaverse platform is also enabling the possibility for further integrations that will allow for the creation of virtual shops, exhibitions, and other activities for users. The biggest advantage of having a shop in the metaverse is for users to be able to see the product in 3D. 

About DecentWorld

DecentWorld is a Swiss metaverse digital real estate platform built on blockchain technology to introduce a next-generation web3 experience. The platform allows members to purchase and trade digital Street NFTs, which can then be combined into Collections. Completed and staked Collections have additional value as they generate yield that is paid out to the owner. Using state-of-the-art security features, DecentWorld also stands for trust and transparency in the blockchain industry.

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