Creatd’s founder and co-CEO Jeremy Frommer said,

"There are over 200,000 unique images in our collection as well as tens of thousands of illustrations and innumerable hours of video dating back to Guccione's heyday. These assets can be packaged and marketed individually or sold as NFTs, in addition to numerous opportunities to adapt these properties into series and other transmedia projects. Our anticipated NFT technology platform will only enhance that capability. We will utilize blockchain technology to facilitate the marketing, trading, and sale of digital artwork, collectibles, and creator content. NFTs represent one of the exciting new ways for creators to utilize the power of technology to showcase their passions."

The photographs in CRTD’s third NFT drop featured pop icon Madonna posing nude for photographer Herman Kulkens while she was a dance student at the University of Michigan in 1977. Of the 10 NFTs sold, eight of them were sold to unaffiliated individuals, and two were purchased by Creatd employees.

Frommer continued,

"These auctions provide us invaluable data, quantitatively and qualitatively, and we look forward to sharing insights as we continue to uncover data on both the technicals and the fundamental issues of the blockchain, crypto, and NFT space. Following the successful sale of all 10 of our Madonna NFTs, we are commencing a seven-day auction, listing our one-of-a-kind NFT, the 'Trump Pictures.' Beginning today, instead of its original listing at a fixed price of 240 wETH, the Trump NFT is available for bidding at a starting price of 0.025 wETH, or approximately $100."