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9 Things We Learned From an Ex-Cambridge Analytica Exec | PCMag.com

Published 7 months ago

9 Things We Learned From an Ex-Cambridge Analytica Exec | PCMag.com

PC Mag via pcmag.com

On Tuesday, Brittany Kaiser appeared before the UK parliament to give evidence on her former employer, data firm Cambridge Analytica. Kaiser worked for Cambridge Analytica and SCL Group (Cambridge's parent company) in various roles from December 2014 to March 2018..

Kaiser is deeply embedded in the blockchain space, serving as a co-founder of the Digital Asset Trade Association and Executive Advisor of IOVO, the new decentralized data ownership platform that this week's press conference was ostensibly about. The media, however, was there to talk to Kaiser about Cambridge Analytica..

Since leaving the firm, she has also started the #OwnYourData campaign to lobby Facebook and other social networks to change their data policies. Kaiser knows that going from mining people's data to helping them protect it may seem hypocritical, but her professional 180 is due to the fact that she understands exactly how the industry works..

That's the way the political system works; it's the way advertising works; it's the way every industry that exists on digital communications works," said Kaiser. After the press conference, PCMag sat down with Kaiser to discuss how Cambridge Analytica worked on political campaigns in the US and around the world, how the firm created those viral quizzes that scraped your data, and what happened inside Cambridge Analytica after the scandal turned the company upside down..

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