Anomaly Shanghai a global advertising outfit, has partnered with blockchain startup Influence Chain to launch INC, a new cryptocurrency based on influence. At the same time, the Influencer economy – from athletes to artists, entertainers to e-gamers – is maturing into a trackable, measurable, and fully-fledged industry in its own right..
Influence Chain alleges that it can enable anyone to be able to access the value of influential power by working with influencers around the world to create tokens that their fans or the general public can buy in exchange for special access, content or merchandizing. Based on blockchain technology, its decentralized nature means, itys creators allege, that market forces will be able to set the value of each influencer, and can be freely traded on the Influence Exchange..
Rain Huan, CEO of Influence Chain, said: “We are playing in a highly dynamic and fast-moving industry, and were looking for a partner that could not only keep up with us, but at the same time challenge us to think more strategically about our brand and marketing. Eric Lee, Partner and CEO of Anomaly Shanghai, said: “With all the companies we work with, we look for innovative ways to be remunerated that more closely align our interests..
In the case of Influence Chain, it made complete sense to receive INC in exchange for our services, because ultimately we believe that together we can help to drive its value.”. A sizable portion of Anomaly’s remuneration will be in INC, the cryptocurrency underlying Influencer Chain, meaning that the success of Influencer Chain is intrinsically tied to the profitability of the account..Coin spectator is an automated news aggregation service. All copyrights belong to their respective owners. Images and text owned by copyright holders are used in reference to and promotion of those respective parties. Read in Full