Devexperts has integrated EAERA’s customer relationship management (CRM) system into its DXtrade platform, allowing brokers to access CRM tools directly within the trading environment.
The move links back-office automation of EAERA, the technology provider for forex companies, with DXtrade’s trading infrastructure. The integration offers brokers using DXtrade access to EAERA’s tools for onboarding, compliance, performance tracking, and client segmentation.
Its features reportedly include automated KYC flows, dashboards for monitoring trading behavior, role-based access for staff, and affiliate management tools.
Automation Added to Trading Infrastructure
According to DXTrade, the CRM system enables brokers to monitor and manage trader activity through a single interface. Functions such as trader acquisition, verification, and ongoing engagement can now be handled without switching platforms.
“EAERA’s CRM is designed to empower FX brokers and prop firms with real-time insights, smart segmentation, and streamlined operations. Integrating with DXtrade allows us to bring this power directly into the trading environment, enabling brokers to deliver better outcomes for their traders,” commented Quan Ta, the CEO of EAERA.
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EAERA also incorporates AI-based segmentation features to categorize clients by behavior. According to both firms, the integration aims to streamline brokerage operations by connecting client management and trading tools.
DXtrade is a multi-asset trading platform with cloud-based deployment and risk controls. It supports white-label use and is designed to operate across desktop and mobile devices. The system is used by brokers and proprietary trading firms and includes features such as configurable trading permissions and order routing.
Use Cases for Prop Firms and Brokers
The new integration is positioned to support brokers working with performance-based models, particularly in proprietary trading. Tools for real-time insight into trading behavior remain a key part of DXtrade’s analytics suite.
Also, this month, the multi-broker Blueberry announced TradingView integration via its DXtrade platform. This step sought to enable traders and sub-brokers to get direct access to Devexperts’ charting and analysis tools.
Previously, the Sydney-based broker added DXtrade in February for its foreign exchange and CFD traders. According to the announcement, these users can tap into TradingView’s full suite of features without leaving the DXtrade environment.
This article was written by Jared Kirui at www.financemagnates.com.Retail FXRead More
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