Social media users are being tricked by false ads advertising fictitious sales – and consumers say the platforms must take action

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Australian consumers are being lured to fake websites imitating major labels, such as Blue Illusion, Millers and Sussan, that replicate their branding and advertise fictitious closing-down sales on social media.

After previously identifying more than 140 so-called “ghost stores” falsely marketing themselves as local brands, Guardian Australia has found the problem extends to more sophisticated sites impersonating well-known retailers.

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