Proprietary trading firm Hola Prime has named NBA player Karl-Anthony Towns as its first sports brand ambassador. The announcement comes as part of the firm’s new brand campaign, which was developed with Athlete-Driven Worldwide.

“Hola Prime is flipping the script, not just in finance, but in how people see trading,” commented Towns on the partnership. “As a pro athlete, I know what it means to bet on yourself, and that’s exactly what Hola Prime is about.”

Hola Prime Launches Campaign with Towns

Towns, a five-time All-Star, will represent the firm as it seeks to highlight similarities between high-level sports and trading. To highlight the connection, the campaign includes a video that compares the mindset of a professional athlete with that of a trader.

“It’s not about luck or shortcuts. Towns personifies our values. His career reflects what we encourage in our traders—consistency, resilience, and the courage to keep improving daily,” said Somesh Kapuria, Founder and CEO of Hola Prime.

Showcasing Athlete Mindset in Trading

According to the firm, it wants to create an environment where traders apply the same structure and strategic thinking found in professional sports. Towns’ involvement is expected to draw attention to Hola Prime’s goals as it continues to grow in the fintech space.

You may find it interesting at FinanceMagnates.com: Prop Firm Hola Prime Had 1,300+ Trustpilot Reviews Yesterday, but Only 49 Today. What Happened?

“This is the perfect match in connecting an All-Star like KAT to a top brand as we spotlight the journey through adversity, meeting challenges, and eventual triumph through practice and the right support,” concluded Chris Lobono, CEO of Athlete-Driven Worldwide.

This article was written by Tareq Sikder at www.financemagnates.com.Retail FXRead More

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