More people are switching to deals with greater flexibility and value, and there are a growing number of providers

People are rejecting mobile “bundles” that include a new phone and data contract, and are increasingly turning to sim-only deals that offer better value for money.

A growing number of consumers are not getting a new phone when they change their mobile ­contract and are instead holding on to their existing handset or ­buying a ­secondhand one, according to analysts.

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