Jan De Schepper, the Chief Sales and Marketing Officer at Swissquote, is the new President of the Swiss Advertisers Association (SWA). With extensive experience in branding and marketing, he is expected to lead the Swiss advertising industry “into a new era of innovation and advocacy.”

Extensive Marketing Expertise

“Jan De Schepper, Chief Sales and Marketing Officer at Swissquote, has been elected as the new President of the Swiss Advertisers Association (SWA),” the company mentioned in a post on LinkedIn.

“With his extensive experience in branding and marketing, Jan is set to lead the SWA into a new era of innovation and advocacy. Congratulations, Jan, we look forward to seeing your impact!”

According to the firm, De Schepper has strong experience in sales and marketing, making him a fitting choice for the SWA presidency. At Swissquote, he currently serves as the Chief Sales and Marketing Officer, a position he has held for more than six years.

As President, De Schepper is expected to focus on modernizing advertising strategies and strengthening the voice of Swiss advertisers. The industry faces challenges such as digital transformation, regulatory shifts, and evolving consumer behaviors.

The announcement noted that under his leadership, SWA is expected to push for policies that support advertisers while encouraging innovation in the sector.

Other Developments at Swissquote

Meanwhile, Yuh, the mobile-based finance app operated by Swissquote and PostFinance, recently posted a profit of CHF 1.7 million in 2024, reportedly its first profitable year since it debuted in 2021. In less than four years, Yuh reportedly exceeded 300,000 users, with the number of accounts rising by 48% last year. Besides that, customer assets doubled to CHF 3 billion.

“We originally planned to break even by 2025—proof that a well-thought-out strategy, decisive action, and an unwavering focus on our customers can achieve great things,” Markus Schwab, the CEO of Yuh, commented.

In other developments, Swissquote registered its 2024 revenue at nearly CHF 655 million, with pre-tax profit expected to exceed CHF 345 million. The figures represented a 23% increase, while pre-tax profit grew by 35%.

This article was written by Jared Kirui at www.financemagnates.com.ExecutivesRead More

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