Citi Bank confirmed it’s moving ahead with native Bitcoin custody for institutional clients, launching later this year under its new “Custody+” platform

Unlike ETF-based exposure, this is direct custody as Citi will actually hold BTC, folded into the same reporting and tax framework it uses for stocks and bonds, running 24/7

Down the line they’re also planning cross-margining, so institutions could post BTC as collateral alongside treasuries in the same account

Worth noting this has apparently been in development for 3+ years, so it’s less a sudden pivot and more infrastructure finally surfacing. Citi’s securities business sits on roughly $30T in client assets, and this comes alongside similar moves from Morgan Stanley and JPMorgan

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