Global multi-asset trading platform ehamarkets has appointed former England international Michael Owen as its Global Brand Ambassador as the company expands its marketing around its technology offering.

The partnership follows a broader trend among retail trading firms of using high-profile football figures to reach consumers. In April, CFD broker and prop trading platform TenTrade appointed former Portugal international Luis Figo as its global ambassador. Finance Magnates noted that brokers and prop firms were increasingly turning to athletes for brand campaigns.

Owen’s Football Career and Trading Ties

Owen won the Ballon d’Or in 2001 after helping Liverpool win the FA Cup, League Cup and UEFA Cup. He made 89 appearances for England and scored 40 goals. At club level, he played for Liverpool, Real Madrid, Newcastle United, Manchester United and Stoke City.

The ehamarkets deal is not Owen’s first partnership with a trading-related company. In 2024, cryptocurrency exchange WEEX appointed him as its Global Brand Ambassador as part of its international expansion strategy.

ehamarkets AI

The partnership coincides with ehamarkets’ development of its technology offering, including ehamarkets AI, an AI trading assistant launched in July 2026. The company says the tool allows users to monitor markets, analyse information, receive alerts and carry out trading-related tasks through natural language commands.

Markus Weber, CEO of ehamarkets, previously said the product was developed to help traders monitor markets and process information more efficiently.

“ehamarkets AI was created to bridge that gap,” Weber said in July, describing it as an “intelligent trading companion”.

ehamarkets offers trading across forex, commodities, indices, shares and ETFs.

This article was written by Tareq Sikder at www.financemagnates.com.Retail FXRead More

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