Prop trading division of Hantec Market, Hantec Trader, has appointed Reno Mindemann as Head of Performance Marketing, adding a Dubai-based executive with experience in client acquisition and digital campaigns across brokerage firms. The move reflects continued hiring activity in marketing and growth functions among brokers operating in the UAE.

Joins from DB Investing

Mindemann disclosed the appointment in a LinkedIn post, confirming that he recently joined Hantec Trader in Dubai. He takes on responsibility for performance marketing, focusing on acquisition strategies, campaign execution, and conversion optimisation.

Reading: Hantec Markets’ B2B Unit Hires Michael Nichols as CEO

He joins the company after serving as Head of Growth at DB Investing between October 2025 and May 2026. In that role, he managed end-to-end growth functions, including paid media, lead generation, and user journey optimisation from onboarding to trading activity.

His remit also covered campaign planning, performance tracking, and collaboration with internal teams to improve conversion flows and user experience.

Experience Across Dubai Brokers

Before DB Investing, Mindemann held senior roles at Kama Capital, where he served as Head of Growth and previously as Head of Paid Media in 2025. During that period, he worked on acquisition strategies, campaign optimisation, and multi-channel marketing initiatives across search, display, and social platforms

He was also involved in performance measurement, focusing on metrics such as customer acquisition cost, return on ad spend, and conversion rates.

Earlier, he worked at ADSS as a Programmatic Account Manager, gaining experience in digital advertising and campaign execution. The appointment comes as brokers in Dubai continue to invest in performance marketing capabilities to support client acquisition and retention in a competitive market.

Last year, Hantec Markets has named Michael Nichols as CEO of its institutional arm, Hantec Prime. In this role, he will focus on growing Hantec Prime’s presence among institutional clients, strengthening ties with liquidity partners, and encouraging wider use of the company’s trading technology. He steps into the job after a year as Chief Commercial Officer at Match‑Prime Liquidity, a position he left earlier this year, according to his LinkedIn profile.

This article was written by Jared Kirui at www.financemagnates.com.ExecutivesRead More

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