I’ve been noticing a major problem with many Web3 marketing campaigns lately.

Most projects optimize for:

impressions participation count raw engagement

But very few optimize for distribution quality.

And I think this is one of the biggest reasons many campaigns generate “activity” without generating real traction.

A campaign with:

1,000 low-quality participants

often performs worse than:

20 trusted niche creators with relevant audiences

because relevance compounds.

Not all visibility has equal value.

I think Web3 marketing is slowly shifting from: “maximum participation”

to: “better distribution.”

And honestly, that shift was overdue.

Curious how other founders/marketers here think about this.

Are vanity metrics still dominating crypto growth campaigns?

submitted by /u/TestExpensive3900 [link] [comments]r/CryptoCurrencyRead More

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