Bitget had a noticeable presence at the MotoGP Brazilian Grand Prix held in Goiânia over the weekend. The exchange set up a two-storey booth that included racing simulators and an activity called the Smarter Speed Challenge. This turned trading crypto, stocks, and gold into a kind of racing game for fans.

According to the report, the challenge drew roughly 100,000 participants and offered a total prize pool of 120,000 USDT. It was Bitget’s first activation of this kind in South America.

Crypto platforms have been putting more money into sports sponsorships recently as a way to reach audiences beyond the usual online crypto community.

What do you all think…

do these kinds of real-world experiences at big sporting events actually help onboard regular people into crypto trading, or are they mainly for visibility?

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