eToro has secured sponsorship deals with four French top-flight clubs, adding AS Monaco, LOSC Lille, Olympique Marseille and Olympique Lyonnais to its growing list of football partnerships.
The multi-year agreements, which begin with the 2025/26 season, make eToro the Official Trading Partner for all four Ligue 1 sides. Financial terms were not disclosed.
eToro Returns to Monaco After Previous Deal
The deal with AS Monaco marks a reunion between the club and the trading platform. eToro previously served as Monaco’s main partner starting in 2021, when the company’s branding appeared on the front of the club’s jerseys.
“Our previous collaboration was extremely positive for both organizations, which is why we are confident that this new chapter we are about to embark on together will once again be a fruitful one,” said Thiago Scuro, AS Monaco’s CEO.
AS Monaco is generally a well-regarded club among fintech companies. In 2024, sponsorship agreements with the club were also signed by zondacrypto, a cryptocurrency exchange originating from Poland, as well as Ebury.
The partnerships give eToro visibility through pitch-side LED boards and media backdrops at matches. The company will also appear across the clubs’ digital platforms and will run educational sessions and match-day events throughout the season.
LOSC Lille will feature eToro’s logo on its jersey sleeves, the most prominent placement among the four deals.
“Beyond visibility, this is a meaningful collaboration,” added Olivier Létang, President at LOSC Lille. “eToro is an innovative, international company that shares our values of performance, transparency, and proximity to its community.”
Platform Builds Out European Sports Portfolio
eToro, which serves 40 million registered users across 75 countries, has positioned itself as one of Europe’s most active sports sponsors. The company spent 10.7 million dollars on sports sponsorships during the 2024-25 season.
The platform extended its deal with Dutch club AZ Alkmaar last year and signed with Nottingham Forest FC in August 2025. The company maintains sponsorships with clubs in England’s Premier League, Germany’s Bundesliga and Italy’s Serie A.
“Teaming up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon – will help us enhance the sense of community and engagement central to both football and investing,” said Valerie Kalifa, eToro’s Director of Marketing for France.
eToro’s expanding football presence comes as betting brands face tighter advertising restrictions in some European markets, creating opportunities for financial services platforms to fill sponsorship gaps.
The information emerged in the same week that the fintech announced layoffs affecting 7% of its global workforce, while the share price reacted by falling to record lows.
This article was written by Damian Chmiel at www.financemagnates.com.FinTechRead More
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