ATFX, a regulated broker focused on FX and CFDs, has become the new Regional Sponsor of the Argentine National Team, the Argentine Football Association announced on Wednesday.

The Argentine National Team, governed by the AFA, has won the FIFA World Cup three times, including its most recent victory in 2022 with Lionel Messi as captain. The team competes in major tournaments such as Copa América and maintains sponsorship agreements to support operations and fan engagement.

Several Brokers Partner with AFA

ATFX’s sponsorship marks its expansion into sports marketing in the region. The broker operates both a retail platform, ATFX, and an institutional liquidity service, ATFX Connect, under unified governance.

The Group has offices in 24 locations across Asia, Africa, the Middle East, and Europe.

Other forex brokers are also engaging with the AFA. Last week, PU Prime launched a global campaign called “Champion in You,” highlighting the skills and discipline required for trading. The campaign, aligned with its partnership with the AFA, draws parallels between professional sport and trading, focusing on preparation, emotional control, and discipline. Through this three-phase initiative, PU Prime presents trading in a more human, grounded way.

Last year, the AFA renewed its sponsorship with FX broker XTrend for a third year, extending its role as official fintech partner in Europe. That deal began in 2023 and aimed to support brand and audience engagement.

Sports Teams Seek Efficient Forex Services

There is a gap in forex services for sports clubs, as cross-border transactions can be costly. English Premier League clubs paid over £22 million in FX fees during the last transfer window.

Payments firms such as Airwallex, Corpay, and Wise are partnering with clubs to handle international currency transfers more efficiently. These agreements often include exclusive FX services and, in some cases, branding or sponsorship arrangements.

The deals combine FX services with marketing rights, offering clubs operational and financial transparency previously affected by legacy FX brokers.

This article was written by Tareq Sikder at www.financemagnates.com.Retail FXRead More

You might also be interested in reading 3 reasons why Quant Network’s QNT token may have topped after 450% gains since June.