‘Tipping point’ as supermarket’s move will increase amount of Fairtrade tea sold in UK by almost 50%

Sainsbury’s has drawn a line under a previous controversial attempt to create its own ethical label by agreeing a major tea deal with the Fairtrade Foundation.

As a result of the move, all classic teabags in the “by Sainsbury’s” range will move to Fairtrade, with Kerrina Thorogood, the foundation’s director of partnerships, describing the move as a “tipping point” for ethical tea.

Continue reading…J Sainsbury, Supermarkets, Retail industry, Business, Fair trade, Global development, UK newsRead More

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